This is that Kia commercial with the hamsters, as if they have replaced people and grown real big. But I don’t see it that way. I think Kia is telling you that they think you are nothing but rodents. I think this is their Lemmings thing. Of course, using Lemmings would be too obvious and people would see right through their message. Ah, you are cleaver, Mr. Kia. You completely ripped the human race and no one caught on!