Kay Jewelers – Commercial Rewrite

A Kay Jeweler’s commercial. There is a storm outside. The poor frightened lady turns to her strong man over a flash of lightening and he says, “I’m right here.” Is it me or does this commercial take us back, like 40 years? Do women really have such a lack of knowledge over thunderstorms, they are still frightened by lightening?

Here is a more realistic commercial.

The women turns, a natural reaction to abright flash acconpanied by a loud crash of thunder. The man says “I’mrught here.” in a sentive but protective way.

She pushed him away and say, “Oh yeah, the big strong man is going to save me from the storm OUTSIDE!”

“What?” he says in surpise, realizing that his plan to get her in bed might have gone a little awry.

“This is a comment electrical storm and it is safely outside. If the storm is powerful enough to break through this window, what the fuck are you gonna do?”

“But baby, I…”

“Don’t but baby me, jackass. Do you really think I’m such a dumb little girl I don’t understand thunderstorms? What are you gonna do next is try to buy me off with a damn piece of jewelry?”

He runs into a corner and starts to cry. “Don’t make fun of me” he mumbles.

“You’re nothing but a little whimp.” she begins to laugh. “For a minute, I almost thought you had some balls, but I guess I was wrong”

She walks away laughing. Just as she reaches the door, he pulls out a knife and stabs her repeatedly, crying, “I do have balls, stop laughing at me. You’re just like my mother!”

or maybe that is taking it a bit too far.

This entry was posted on Sunday, December 6th, 2009 at 2:26 pm and is filed under Insulting Television. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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